Job description
GR8 Tech builds B2B iGaming platforms for operators who play to lead. We deliver full-cycle, high-impact tech designed to scale, from seamless integrations and expert consulting to long-term operational support. Our platform powers millions of active players. With 1000+ GR8 people across locations and time zones, we help operators build success stories across brands, markets, and geos. This role exists to increase customer retention, engagement, and lifetime value through data-driven CRM initiatives. You'll help us build meaningful customer relationships by designing, optimizing, and scaling personalized CRM campaigns that deliver measurable business impact. What you'll drive: - Own the execution of CRM initiatives that improve customer retention, engagement, and loyalty. - Develop customer lifecycle journeys for different audiences and behavioral segments. - Identify new retention opportunities using customer insights and business data. - Continuously evolve CRM strategies based on performance, market trends, and customer behavior. - Build, launch, and manage multi-channel CRM campaigns across email, push, in-app, SMS, and other channels. - Design personalized customer experiences using segmentation and behavioral triggers. - Run A/B tests to validate hypotheses and improve campaign effectiveness. - Optimize campaign performance through continuous experimentation and iteration. - Analyze campaign performance and customer behavior to identify growth opportunities. - Translate complex data into actionable recommendations. - Apply predictive analytics to anticipate customer needs and reduce churn. - Define, monitor, and improve key CRM performance metrics. - Partner with Product, Marketing, Analytics, and Customer Support teams. - Align campaign priorities with business objectives and product launches. - Coordinate campaign delivery across multiple stakeholders. Benefits: - Benefits Cafeteria: annual budget you allocate to sports, medical, mental health, home office, languages. - Paid maternity/paternity leave and monthly childcare allowance. - 20+ vacation days, unlimited sick leave, emergency time off. - Remote-first, tech support, coworking compensation. - Team events and a learning culture with internal courses and growth programs.
Requirements
- Previous experience as a CRM Manager or in a similar CRM role. - Strong understanding of CRM, customer lifecycle management, and retention strategies. - Experience planning and executing multi-channel CRM campaigns. - Strong analytical mindset with the ability to turn data into business decisions. - Hands-on experience with CRM platforms and campaign management tools. - Excellent stakeholder management and cross-functional collaboration skills. - Strong organizational skills. - Experience working in high-growth digital products or tech companies (Nice-to-have). - Knowledge of experimentation methodologies and statistical analysis (Nice-to-have).