Job description
We are looking for a highly execution-focused Marketing Specialist to support and drive marketing initiatives across Cameroon. This role is ideal for someone who thrives in fast-paced environments, understands both on-ground activations and digital marketing, and can ensure campaigns move seamlessly from planning to execution. You will play a key role in connecting field marketing efforts with digital amplification while ensuring speed, consistency, and strong market visibility. Key Responsibilities: - Execute marketing campaigns across BTL and digital channels - Support the rollout of 360° marketing campaigns locally - Ensure campaign timelines, materials, logistics, and deliverables are effectively managed - Monitor execution progress and proactively flag delays or issues - Coordinate activations, events, dealer activities, and on-ground marketing initiatives - Ensure strong and consistent brand visibility across key touchpoints - Manage branding materials, setups, and field execution quality - Capture customer and rider insights to support continuous improvement - Support social media management, content scheduling, and posting - Assist with paid campaign execution and optimization - Align digital content with ongoing marketing campaigns - Track and report key metrics including reach, engagement, leads, and conversions - Support content development for campaigns and social platforms - Coordinate with designers, agencies, printers, and production vendors - Ensure all outputs meet brand and quality standards - Adapt or localize content for market relevance where necessary - Work closely with the Head of Sales to align marketing activities with business goals - Support dealer and partner marketing initiatives - Ensure marketing efforts contribute to lead generation and conversion - Track campaign performance and prepare regular reports - Share market and consumer insights to improve future campaigns - Maintain records of marketing activities, budgets, and outputs
Requirements
- 5–7 years of experience in marketing or a related field - Strong experience in BTL marketing, activations, and field execution - Good understanding of digital marketing channels and campaign support - Proven ability to manage campaigns from planning to execution - Familiarity with the Cameroon market is essential - Strong coordination, communication, and execution skills