Description du poste
Lucyd Media is a creative advertising studio driving customer acquisition for socially conscious brands throughout North America and Europe. We are looking for a D2C eCommerce Digital Advertising Specialist to work with our team to set up, manage, optimize, and scale D2C digital advertising efforts for our brands and clients. Most of our focus is on Facebook and Instagram advertising, but experience with Google, YouTube, Snapchat, TikTok, Twitter, and Pinterest as well is ideal. What is success? - Sustainably acquiring new customers while maintaining a 2x+ ROAS - Increasing conversion rates and average order value - Increasing lifetime value through re-engagement of existing customers - Improving the customer experience by curating excellent content presented in the right place at the right time - Accurate omnichannel attribution modeling - Consistent improvement through the study and implementation of the latest omnichannel advertising and growth strategies Responsibilities - Strategize, execute, and manage a variety of clients' Facebook/Instagram (and other channels) advertising campaigns, from strategy visualization to ad creative development to data analysis and optimization. - Continuously measure and optimize campaign performance while establishing benchmarks, discovering unique opportunities for growth, and making recommendations to the client. - Do whatever it takes to get client results above 2x ROAS consistently across all advertising channels. - Split-test creative, targeting, landing pages, and general advertising strategies while optimizing for growth of spend, ROAS, AOV, CAC, and retention. - Prepare reports and present results to clients and management, both via real-time data dashboards and during bi-weekly client meetings.
Profil recherché
- Experience working remotely successfully - Spent at least 1M USD in profitable Facebook/Instagram digital advertising - Experience scaling brands' advertising efforts from 0 USD/day to 10k+ USD/day - Up-to-date and actively following the latest advertising and media trends - 2+ years of Facebook/Instagram advertising experience (Facebook Blueprint Certified preferred) - Optimal working knowledge of Google Analytics for eCommerce brands - Strong sense of good design, branding, and creative - Ability to strategize, communicate strategies, create, and distribute converting ad creatives, including writing ad video scripts - Experience working on DTC brands