Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. About Binance Square Binance Square aims to be the one-stop social platform for the latest trends in Web3 and crypto. With a vast selection of content from renowned crypto experts, avid enthusiasts, and trusted media sources, the platform serves as a bridge between content creators and their followers, customizing users’ feeds based on their respective engagement history. Responsibilities: - Identify and recruit global crypto creators, overseeing the onboarding process. - Develop and implement creator engagement and retention strategies, acting as a liaison between creators and internal teams. - Manage a portfolio of high-impact global crypto creators, tracking community growth metrics for engagement, retention, and satisfaction. - Build community growth programs and execute creator marketing initiatives to enhance brand awareness and community interaction through collaborations with creators. - Collaborate with creators to facilitate AMA sessions, interviews, and community-driven initiatives. - Stay updated with the latest trends, news, and developments in the crypto industry, identifying emerging crypto creators and tracking competitor activities.
- Minimum of 3 years of experience in partnerships, affiliate management, or cross-channel marketing, preferably with a strong understanding of the crypto industry. - Demonstrated involvement or experience in the crypto creator community or a resourceful network within the crypto industry. - Strong interpersonal skills to build relationships with multiple stakeholders. - Fluency in English is required to be able to coordinate with overseas partners and stakeholders. Proficiency in Spanish, Vietnamese and Ukrainian would be an advantage. - Strong analytical skills to interpret data and derive effective strategies. - Ambitious, goal-oriented, and self-motivated individual who can work independently and collaborate with remote global team members. - Up-to-date knowledge of the latest trends and best practices in relevant marketing fields, particularly within the crypto space.